Carlsberg Sport
Show your trick and become the club’s hero!
You now have the opportunity to be the club completely and get the new sports lounge named after you.
Carlsberg Sport gives you the opportunity to show the whole of Denmark, you have a grip on football, skates, feather ball, or whatever you just go and mess with.
You must do the following:
1st Record your tricks on video and upload it on carlsbergsport.dk
2nd Get your club mates and Facebook friends to vote for your trick.
3rd Become a month’s top scorer and win a make-over of the clubhouse.
Carlsberg Sport will announce during years 6 months winners receiving filled clubhouse with a football table, flat screen, Nintendo Wii and many other things well. There are other words lots of SPORTS INSIDE!
There are also plenty of ugepræmier, so hurry up and upload your trick and get your friends to vote!
The campaign runs from: 15th March to 29 November, 2010.
Creative agency: Patchwork New Media
Including Cardio in Your Workout

If you go on the road to weight loss, it is important to have a cardiovascular component to maximize your potential. Cardiovascular activity includes any type of exercise that increases your heart rate and usually the large muscles of the body uses for energy.
Cardio exercise is very versatile and can be either inside or outside, will be implemented with or without a variety of machines. Foreign activities are common cardio running or jogging, biking, skiing, power walking, inline skating and even jumping rope. Common activities include the use of indoor cardio machines like treadmills, ellipticals, bikes, rowing machines, step machines and head.
There are five different types of cardio sessions and we will describe each one briefly:
1. Low Intensity for long durations - This type of cardio includes walking or cycling and generally lasts for about 40 minutes or longer. This training type usually gets your heart rate going to 40% – 60% of the maximum rate. You can tell that you are in this zone because you are still able to hold a conversation while performing the exercise.
2. Medium intensity and duration - While performing this type of cardio, such as jogging, you are generally within 60% – 70% of your maximum heart rate. The duration will shorten to about 20 – 40 minutes and while still allowing you to converse, you will find yourself panting and breathing heavily.
3. High intensity for short periods - High intensity training usually lasts no more than 20 minutes and gets your heart rate going over 80% and higher of it’s maximum. As this type of training is very demanding on the body, it will be nearly impossible for you to speak as you will be solely focused on breathing properly.
4. Interval training - Interval training falls into two subcategories, aerobic and anaerobic training. Aerobic training alternates between bouts of moderate to high intensity with low intensity periods, such as running for one minute, walking for three minutes, and jogging for one minute then repeating. Anaerobic training alternates between bouts of extremely demanding, high intensity sprinting with equal rest periods such as sprinting for 45 seconds, walking for 45 seconds, and repeating.
5. Circuit training - Circuit training involves performing a set routine of strength training exercises without any rest between them. Usually, but not always, circuit training is performed using a total body workout thus giving an opportunity for light cardio as well as all over strengthening.
Now that you know the different types of cardiovascular activity available, be sure to add one or a combination to your workout routine.

































